Top Beauty Retail Apps on iOS in Europe Q4 2024

The fourth quarter of 2024 saw notable activity among the top beauty retail apps on iOS in Europe. Here’s a closer look at how these apps performed in terms of downloads and active users, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads, starting at around 83K and peaking at 207K in late November. Weekly active users showed a steady rise, beginning the quarter at approximately 1.17M and reaching a high of 1.94M in late November.

Mein dm maintained a consistent download rate, with numbers hovering around 69K to 89K. Active users increased from 3.2M to over 3.8M, demonstrating strong user engagement throughout the quarter.

For Notino: profumi e cosmetici, weekly downloads varied, peaking at 103K in early December. Active users grew steadily, starting at 655K and reaching over 1M by mid-December.

Gold Apple: beauty store saw an increase in downloads from 45K to 80K by the end of December. Active users also rose, beginning at 2.1M and peaking at 2.57M in late December.

Finally, ЛЭТУАЛЬ: косметика, парфюмерия had a significant spike in downloads, particularly in mid-November, reaching 120K. Active users showed a similar upward trend, increasing from 708K to approximately 1.5M.

These insights highlight the dynamic nature of the beauty retail app market in Europe. For more detailed analysis, visit Sensor Tower.